"You don’t need another generic career coach. You need someone who’s been on the hiring side of hundreds of interviews — and knows what it takes to win."
Built and developed sales teams in both clinical and commercial settings
Prepared commercial organizations for IPO and transition into public entity
Built and implemented go-to-market strategies for novel and disruptive implantable medical device therapies
Developed a tailored sales enablement platform,
The Simple SystemTM, which provides framework and structure for early-stage forecasting and business predictability
FROM BUILDING SALES TEAMS TO BUILDING SALES PROS
Sales Leader + Trainer | Keynote Speaker | Podcaster | Lifelong Closer
I’ve interviewed THOUSANDS of candidates, and hired HUNDREDS of reps for med-tech, pharmaceutical, and medical device companies from coast to coast. I’ve trained rookies into rockstars and turned teams around that were dead in the water.
Now I help individual reps, like YOU, win before you even step into the room.
This is more than resume tweaks and elevator pitches. This is real coaching from someone who’s been on both sides of the interview table — who knows how to spot the difference between a maybe and a must-hire.
"Craig has a rather distinguished track-record of creating and executing clinical, go to market, and commercial strategies that have transformed the trajectory of therapeutic adoption. A tenacious and driven competitor with an emphasis on problem solving, tangible goal setting, and tangible goal achievement. A dedicated, passionate, and transparent leader who will recruit the best and brightest, and work every day to ensure they are committed, rewarded, and fulfilled."
Together, we will bring tomorrow into today, and redefine what is possible.
Coaching and Training that hits different...
1:1 Interview Coaching - In Person (OC, CA)
Mock interviews. Real feedback. We’ll go deep in a focused hour that changes how you show up.
For sales Managers and Sales Representatives
Utilizing the principles and framework of THE SIMPLE SYSTEMTM, to develop an approach to business that will help achieve the goals of a quarter, in a day.
Delivering powerful messages around resilience, belief, building the fire that lives inside, finding your tomorrow in today, and redefining what is possible.
2%
94%
15%
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Guidance and training for professionals navigating career changes, identifying true passions, and developing actionable strategies for achieving new professional goals.
What You Get in This 1-Hour Live Coaching Session:
REAL-TIME ROLE PLAY
We’ll simulate real interview scenarios based on your target role — no generic scripts. You’ll practice how to answer tough questions, control the conversation, and leave a lasting impression.
TACTICAL COACHING FROM A PROVEN SALES LEADER
I’m not a career coach—I’m a sales leader who’s built teams, hired reps, and led national organizations in med-tech, biotech, medical device, and pharma. I know what decision-makers are really looking for — because I’ve been the one making the calls.
Instant Feedback + Action Plan + Social Media Content
We’ll break down your strengths, identify blind spots, and build a personalized roadmap to help you
nail your next interview.
Real Examples from Real Interviews
You’ll get industry-tested techniques used by top-performing candidates to stand out, create fans in the room, and close the opportunity.
A journey through self-reflection, introspection, and tapping into all of the beautiful motivation a goal-seeking life will provide.
6 Interview Hacks I’ve Used to Hire Top Reps in Med-Tech, Pharma, and Med-Device.
Want to know what separates the finalists from the forgettables? Download this no-BS guide and walk into your next interview with a tactical edge.
How to create fans during the interview
Questions that disarm and impress
The "frame the loss" technique that turns failure into fire
Since starting personal development coaching and life balance strategies with Craig, I’ve found a remarkable new focus and balance in my life. Truly transformative!
I've tried various coaches for life balance and career change, but Craig's strategies really stand out. Practical, insightful - the real deal for meaningful progress.
His mindfulness coaching truly centers you. Gently shifts perspectives in a surprisingly deep way. Felt genuinely empowering and sustainable. Worth trying—Craig knows his stuff.
FAQs
Your Questions Answered: Insights for a Transformative Journey
What can I expect from my first coaching session with Craig?
Your first session involves understanding your challenges and goals, setting the stage for tailored future sessions.
How long does each coaching session last?
Each session typically lasts between 60 to 90 minutes, adjustable based on client needs.
Is there a recommended number of sessions I should enroll in?
Most clients see significant benefits within 5-10 sessions, but we offer flexible packages to suit individual needs.
Can I cancel or reschedule a session?
Yes, notify Craig at least 24 hours in advance to cancel or reschedule a session.
Do you offer coaching for groups or only individuals
Craig offers both individual and group coaching sessions. Group sessions are great for teams or groups looking to enhance collective teamwork, communication skills, and to foster a productive group dynamic.
What makes Eyes Wide Coaching different from other coaching services?
Eyes Wide Coaching uses unique methods tailored to each clients journey and focuses on meaningful change.