CRAIG PALMER
EYES WIDE | SEE EVERYTHING
"You are not in trouble when your customers push back, or your competitors push forward, or life punches you square in the face... You are in trouble when you stop BELIEVING and you LOSE YOUR FIRE."
-cp
WHY CRAIG PALMER?
CREATION | INNOVATION | TRANSFORMATION
Built and developed sales teams in both clinical and commercial settings
Prepared commercial organizations for IPO and transition into public entity
Built and implemented go-to-market strategies for novel and disruptive implantable medical device therapies
Developed a tailored sales enablement platform,
The Simple SystemTM, which provides framework and structure for early-stage forecasting and business predictability
Developed a tailored sales enablement platform,
The Simple SystemTM, which provides framework and structure for early-stage forecasting and business predictability
"Take no more of settling for anything in this life, other than doing something that is 100% remarkable... and keep that FIRE INSIDE burning, extraordinarily bright"
-cp
FROM BUILDING SALES TEAMS TO BUILDING SALES PROS
Sales Leader + Trainer | Keynote Speaker | Podcaster | Lifelong Closer
I’ve interviewed THOUSANDS of candidates, and hired HUNDREDS of reps for med-tech, pharmaceutical, and medical device companies from coast to coast. I’ve trained rookies into rockstars and turned teams around that were dead in the water.
Now I help individual reps, like YOU, win before you even step into the room.
This is more than resume tweaks and elevator pitches. This is real coaching from someone who’s been on both sides of the interview table — who knows how to spot the difference between a maybe and a must-hire.
"Whatever it is you want to become...
Wherever it is you want to go...
However high you yearn to fly...
Do it now. Do it here. Do it today"
-cp
"Craig has a rather distinguished track-record of creating and executing clinical, go to market, and commercial strategies that have transformed the trajectory of therapeutic adoption. A tenacious and driven competitor with an emphasis on problem solving, tangible goal setting, and tangible goal achievement. A dedicated, passionate, and transparent leader who will recruit the best and brightest, and work every day to ensure they are committed, rewarded, and fulfilled."
Together, we will bring tomorrow into today, and redefine what is possible.
WORK WITH ME
Coaching and Training that hits different...
INTERVIEW COACHING
1:1 Interview Coaching - In Person (OC, CA)
Mock interviews. Real feedback. We’ll go deep in a focused hour that changes how you show up.
Virtual Interview Coaching (Anywhere)
Live sessions built around your interview timeline. Real-time practice. Real-time progress.
CORPORATE SALES TRAINING
For sales Managers and Sales Representatives
Utilizing the principles and framework of THE SIMPLE SYSTEMTM, to develop an approach to business that will help achieve the goals of a quarter, in a day.
KEYNOTE SPEAKING + PANELS
Delivering powerful messages around resilience, belief, building the fire that lives inside, finding your tomorrow in today, and redefining what is possible.
Commercialization | Go-To-Market | Mobilization | Sales Force Development + Enablement
2%
APPLICANT INTERVIEW RATE
Only 2% of job candidates ever reach the interview stage
94%
INTERVIEW IMPORTANCE
Hiring managers say interview performance is the decisive factor
15%
STANDARD OFFER RATE
Just 15% of interviewees receive job offers
45%
EYES WIDE CLIENT OFFER RATE
Coached clients receive offers at 3x higher rate than average
READY TO LEVEL UP?!
EYES WIDE INTERVIEWING
Guidance and training for professionals navigating career changes, identifying true passions, and developing actionable strategies for achieving new professional goals.
EYES WIDE | the podcast
A journey through self-reflection, introspection, and tapping into all of the beautiful motivation a goal-seeking life will provide.
FREE RESOURCE
EYES WIDE | the interview guide
6 Interview Hacks I’ve Used to Hire Top Reps in Med-Tech, Pharma, and Med-Device.
Want to know what separates the finalists from the forgettables? Download this no-BS guide and walk into your next interview with a tactical edge.
How to create fans during the interview
Questions that disarm and impress
The "frame the loss" technique that turns failure into fire
Jasmine Richards
Since starting personal development coaching and life balance strategies with Craig, I’ve found a remarkable new focus and balance in my life. Truly transformative!
Monica Chandler
I've tried various coaches for life balance and career change, but Craig's strategies really stand out. Practical, insightful - the real deal for meaningful progress.
Thomas Krazinski
His mindfulness coaching truly centers you. Gently shifts perspectives in a surprisingly deep way. Felt genuinely empowering and sustainable. Worth trying—Craig knows his stuff.